
Ron Westad
President/CEO
To do good, we must do well. |
It’s
all about you!
2007, perhaps more than any other year, highlighted
the direct correlation between our members’
financial well-being and your credit union’s.
The dramatic decline in home values, the re-setting
of mortgage interest rates and the resulting higher
payments, the loss of job and income opportunities
due to the dramatic reversals in the housing market,
the rise in the cost of living as demonstrated
by increasing gas prices, and ultimately a rise
in loan delinquency and loan defaults were but
a few of the financial realities our members faced
in 2007. While Arizona Federal was not directly
involved in the so-called sub-prime mortgage crisis,
many of our members were impacted either directly
or indirectly. And, as our members go, the credit
union goes. The only way for us to have avoided
the financial impacts would have been for us to
tell our members “no” to applications
for credit or services. This is not our posture,
because it’s all about you – our members!
2007 also highlighted the difference between
our not-for-profit financial cooperative and other
for-profit firms in the financial services marketplace.
Most notably, for-profit firms exist to deliver
outstanding financial results to their shareholders
and owners, which may be in opposition to what
is best for their customer. Many firms opted to
restrict access to credit, remove financing options
from their list of services, lay-off employees,
or restrict growth in services. In other words,
they told and are telling their customers “no.”
Arizona Federal, on the other hand, continued
our expansion of services to provide greater convenience,
returned $4 million to members in the forms of
a bonus dividend and refund of loan interest paid,
continued to invest in employee development with
the purpose of delivering an exceptional service
experience to our members, invested in technology
and infrastructure to ensure continuity of operations
under all conditions, and achieved a level of
financial performance that maintained our financial
safety. I would argue this was achieved because
we exist by and for our member-owners -- it’s
all about you!
As we worked with members throughout the year,
we remained focused on creating real, tangible,
and measurable financial value for all members.
In addition to the items mentioned above, we also
recognized creating real, tangible, and measurable
financial value for a certain number of members
meant preserving their ability to access credit,
affordably, now and in the future. We established
a “Save My Credit” team focused on
assisting members with their credit challenges.
We continued our partnership with Balance®
in order to provide individualized financial counseling
at no cost to members. We also teamed with Balance®
to deliver financial education classes to larger
groups of members providing meaningful (and valuable)
course content in areas such as household budgeting,
first-time home buying, and estate planning just
to name a few. We continued to provide a no-cost
identity theft restoration service for those members
that may have had personal information compromised
or stolen. The value we created took many forms,
because it’s all about you!
As we enter 2008 we are positioned to enhance
the financial health of our members, and your
credit union. We will continue to provide access
to affordable credit, expand our service options
to enhance member convenience, invest in technology
and infrastructure to be easy to do business with,
and provide an exceptional service experience.
More specifically, we will open additional branches
in Maryvale’s YMCA, Apache Junction, Peoria
and Surprise in 2008. We will make enhancements
to CU Online so that members may view pending
transactions (i.e., transactions authorized but
not yet posted), we will enhance our brand promise
to ensure you receive the full benefit of our
not-for-profit status, we will customize our offerings
giving consideration to your individual circumstance,
we will follow the general direction of market
interest rates and reduce loan and savings rates
while positioning our rates to be advantageous
as compared to other options in the financial
marketplace, we will focus on our employee recruiting
and development methods to serve you, and we will
enhance our delivery of service that provides
accurate execution and a superior experience for
our members. Why? Because it’s all about
you!
As is my custom in each annual report, I close
with a note of thanks. I offer my heartfelt gratitude
to our Board of Directors. You elect these individuals
to represent your interests, and they continue
to fulfill your mandate. I thank our Audit Committee.
This group of individuals is appointed by the
Board of Directors to ensure annual audits are
completed and member verifications performed.
I’d also like to thank our employees, who
have faith in what we stand for as an organization,
focus on what’s important – you, and
follow-through on their responsibilities and commitments
to ensure you are served as you define. And, of
course, I am thankful for our members’ loyalty
and the trust placed in us – after all,
it’s all about you!
Ronald L. Westad
President & CEO |