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Email boxes
are filling up with more offers for
business opportunities than any other
kind of unsolicited commercial email.
That's a problem, according to the
Federal Trade Commission, because
many of these offers are scams.
In response
to requests from consumers, the FTC
asked email users to forward their
unsolicited commercial email to the
agency for an inside look at the bulk
email business. FTC staff found that
more often than not, bulk email offers
appeared to be fraudulent, and if
pursued, could have ripped-off unsuspecting
consumers to the tune of billions
of dollars.
The FTC has
identified the 12 scams that are most
likely to arrive in consumers' email
boxes. The "dirty dozen"
are:
1.
Business opportunites
2. Bulk email
3. Chain Letters
4. Work-at-home scams
5. Health and diet scams
6. Effortless income
7. Free goods
8. Investment opportunities
9. Cable descrambler
kits
10. Guaranteed loans
or credit, on easy terms
11. Credit repair
12. Vacation prize promotions
1.
Business opportunities
These business opportunities make
it sound easy to start a business
that will bring lots of income without
much work or cash outlay. The solicitations
trumpet unbelievable earnings claims
of $140 a day, $1,000 a day, or more,
and claim that the business doesn't
involve selling, meetings, or personal
contact with others, or that someone
else will do all the work. Many business
opportunity solicitations claim to
offer a way to make money in an Internet-related
business. Short on details but long
on promises, these messages usually
offer a telephone number to call for
more information. In many cases, you'll
be told to leave your name and telephone
number so that a salesperson can call
you back with the sales pitch.
The
scam: Many of these
are illegal pyramid schemes masquerading
as legitimate opportunities to earn
money.
2.
Bulk email
Bulk email solicitations offer to
sell you lists of email addresses,
by the millions, to which you can
send your own bulk solicitations.
Some offer software that automates
the sending of email messages to thousands
or millions of recipients. Others
offer the service of sending bulk
email solicitations on your behalf.
Some of these offers say, or imply,
that you can make a lot of money using
this marketing method.
The
problem: Sending bulk
email violates the terms of service
of most Internet service providers.
If you use one of the automated email
programs, your ISP may shut you down.
In addition, inserting a false return
address into your solicitations, as
some of the automated programs allow
you to do, may land you in legal hot
water with the owner of the address's
domain name. Several states have laws
regulating the sending of unsolicited
commercial email, which you may unwittingly
violate by sending bulk email. Few
legitimate businesses, if any, engage
in bulk email marketing for fear of
offending potential customers.
3.
Chain letters
You're asked to send a small amount
of money ($5 to $20) to each of four
or five names on a list, replace one
of the names on the list with your
own, and then forward the revised
message via bulk email. The letter
may claim that the scheme is legal,
that it's been reviewed or approved
by the government; or it may refer
to sections of U.S. law that legitimize
the scheme. Don't believe it.
The
scam: Chain letters-traditional
or high-tech-are almost always illegal,
and nearly all of the people who participate
in them lose their money. The fact
that a "product" such as
a report on how to make money fast,
a mailing list, or a recipe may be
changing hands in the transaction
does not change the legality of these
schemes.
4.
Work-at-home schemes
Envelope-stuffing solicitations promise
steady income for minimal labor-for
example, you'll earn $2 each time
you fold a brochure and seal it in
an envelope. Craft assembly work schemes
often require an investment of hundreds
of dollars in equipment or supplies,
and many hours of your time producing
goods for a company that has promised
to buy them.
The
scam: You'll pay a
small fee to get started in the envelope-stuffing
business. Then, you'll learn that
the email sender never had real employment
to offer. Instead, you'll get instructions
on how to send the same envelope-stuffing
ad in your own bulk emailings. If
you earn any money, it will be from
others who fall for the scheme you're
perpetuating. And after spending the
money and putting in the time on the
craft assembly work, you are likely
to find promoters who refuse to pay
you, claiming that your work isn't
up to their "quality standards."
5.
Health and diet scams
Pills that let you lose weight without
exercising or changing your diet,
herbal formulas that liquefy your
fat cells so that they are absorbed
by your body, and cures for impotence
and hair loss are among the scams
flooding email boxes.
The
scam: These gimmicks
don't work. The fact is that successful
weight loss requires a reduction in
calories and an increase in physical
activity. Beware of case histories
from "cured" consumers claiming
amazing results; testimonials from
"famous" medical experts
you've never heard of; claims that
the product is available from only
one source or for a limited time;
and ads that use phrases like "scientific
breakthrough," "miraculous
cure," "exclusive product,"
"secret formula," and "ancient
ingredient."
6.
Effortless income
The trendiest get-rich-quick schemes
offer unlimited profits exchanging
money on world currency markets; newsletters
describing a variety of easy-money
opportunities; the perfect sales letter;
and the secret to making $4,000 in
one day.
The
scam: If these systems
worked, wouldn't everyone be using
them? The thought of easy money may
be appealing, but success generally
requires hard work.
7.
Free goods
Some email messages offer valuable
goods-for example, computers, other
electronic items, and long-distance
phone cards-for free. You're asked
to pay a fee to join a club, then
told that to earn the offered goods,
you have to bring in a certain number
of participants. You're paying for
the right to earn income by recruiting
other participants, but your payoff
is in goods, not money.
The
scam: Most of these
messages are covering up pyramid schemes,
operations that inevitably collapse.
Almost all of the payoff goes to the
promoters and little or none to consumers
who pay to participate.
8.
Investment opportunities
Investment schemes promise outrageously
high rates of return with no risk.
One version seeks investors to help
form an offshore bank. Others are
vague about the nature of the investment,
stressing the rates of return. Many
are Ponzi schemes, in which early
investors are paid off with money
contributed by later investors. This
makes the early investors believe
that the system actually works, and
encourages them to invest even more.
Promoters of fraudulent investments
often operate a particular scam for
a short time, quickly spend the money
they take in, then close down before
they can be detected. Often, they
reopen under another name, selling
another investment scam. In their
sales pitch, they'll say that they
have high-level financial connections;
that they're privy to inside information;
that they'll guarantee the investment;
or that they'll buy back the investment
after a certain time. To close the
deal, they often serve up phony statistics,
misrepresent the significance of a
current event, or stress the unique
quality of their offering-anything
to deter you from verifying their
story.
The
scam: Ponzi schemes
eventually collapse because there
isn't enough money coming in to continue
simulating earnings. Other schemes
are a good investment for the promoters,
but no for participants.
9.
Cable descrambler kits
For a small sum of money, you can
buy a kit to assemble a cable descrambler
that supposedly allows you to receive
cable television transmissions without
paying any subscription fee.
The
scam: The device that
you build probably won't work. Most
of the cable TV systems in the U.S.
use technology that these devices
can't crack. What's more, even if
it worked, stealing service from a
cable television company is illegal.
10.
Guaranteed loans or credit, on easy
terms
Some email messages offer home-equity
loans that don't require equity in
your home, as well as solicitations
for guaranteed, unsecured credit cards,
regardless of your credit history.
Usually, these are said to be offered
by offshore banks. Sometimes they
are combined with pyramid schemes,
which offer you an opportunity to
make money by attracting new participants
to the scheme.
The
scam: The home equity
loans turn out to be useless lists
of lenders who will turn you down
if you don't meet their qualifications.
The promised credit cards never come
through, and the pyramid money-making
schemes always collapse.
11.
Credit repair
Credit repair scams offer to erase
accurate negative information from
your credit file so you can qualify
for a credit card, auto loan, home
mortgage, or a job.
The
scam: The scam artists
who promote these services can't deliver.
Only time, a deliberate effort, and
a personal debt repayment plan will
improve your credit. The companies
that advertise credit repair services
appeal to consumers with poor credit
histories. Not only can't they provide
you with a clean credit record, but
they also may be encouraging you to
violate federal law. If you follow
their advice by lying on a loan or
credit application, misrepresenting
your Social Security number, or getting
an Employer Identification Number
from the Internal Revenue Service
under false pretenses, you will be
committing fraud.
12.
Vacation prize promotions
Electronic certificates congratulating
you on "winning" a fabulous
vacation for a very attractive price
are among the scams arriving in your
email. Some say you have been "specially
selected" for this opportunity.
The
scam: Most unsolicited
commercial email goes to thousands
or millions of recipients at a time.
Often, the cruise ship you're booked
on may look more like a tug boat.
The hotel accommodations likely are
shabby, and you may be required to
pay more for an upgrade. Scheduling
the vacation at the time you want
it also may require an additional
fee.
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